Influencer Marketing & Global Expansion for a Blockchain Game
Background
A Japan-based blockchain game company aimed to expand globally, targeting Southeast Asia. To build awareness and establish strategic partnerships, the company collaborated with Sheis for pre-listing marketing, influencer outreach, and business development.
Approach
Pre-Listing Marketing:
- Developed and executed marketing campaigns in English- and Chinese-speaking markets.
- Focused efforts on key regions, including Thailand and Vietnam.
Post-Listing Expansion:
- Engaged key influencers in relevant lifestyle and digital currency communities through meetups and an ambassador program.
- Identified and connected with potential partners in complementary sectors for brand promotion, collaborations, and client acquisition.
Results
- Strong Pre-Listing Growth – Increased visibility contributed to a significant price surge at listing.
- Global Interest – Attracted potential partners and clients from Singapore and Thailand.
- Strategic Industry Connections – Secured key relationships to support long-term brand development.
This collaboration laid the foundation for the company’s successful international market expansion.
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